App Store screenshot creator: templates & tips
The difference between a screenshot set that looks designed and one that looks assembled usually comes down to one decision: how many templates you used.
Pick one system, not one template per slide
It's tempting to give every screenshot its own unique background and layout to "keep things interesting." In practice, a set of 5–10 screenshots that all share the same gradient family, font, and device angle reads as a single, confident brand — while a set with a different look per slide reads as unplanned, even when each slide individually looks good.
What a good template system controls
🌈 Background
One gradient pairing and angle, reused across every slide — small hue shifts between slides are fine, wildly different palettes aren't.
🔤 Typography
One font family and consistent headline sizing, so slide three doesn't suddenly look like a different app than slide one.
📱 Device angle
A consistent tilt and position across the set creates rhythm — varying it randomly breaks that rhythm.
Where to actually vary things
The template should stay constant; the content shouldn't. Each slide's headline and screenshot content should highlight a different feature, while the visual system underneath stays identical — that's what makes a set feel like a guided tour instead of a slideshow of unrelated marketing images.
Frequently asked
How many templates do I need?
One, applied consistently — not a different template per slide.
Should every slide use the same background color?
Not necessarily the same color, but the same gradient system and angle.
What else affects conversion beyond templates?
See our iOS screenshot best practices guide for the layout rules that move the needle.