App Store & Google Play screenshot sizes
Getting rejected over screenshot dimensions is a rite of passage nobody needs. Every size Apple and Google currently require — and how to export all of them in one click.
Apple App Store screenshot sizes
Apple requires screenshots for the largest iPhone display; smaller sizes can be auto-scaled from it, but uploading exact sizes gives you full control over how your listing looks on each device.
| Device class | Display | Portrait size | Status |
|---|---|---|---|
| iPhone 16 Pro Max class | 6.9" | 1320 × 2868 | Required |
| iPhone 15 / 14 Pro Max | 6.7" | 1290 × 2796 | Accepted alternative |
| iPhone 11 Pro Max / XS Max | 6.5" | 1242 × 2688 | Optional · auto-scaled |
| iPad Pro 13" (M4) | 13" | 2048 × 2732 | Required if iPad app |
🥇 First three win
1–10 screenshots per localization, but only the first three appear in search results. Put your strongest message there.
🖼 Format rules
PNG or JPEG, RGB color space, no transparency. Exact pixel dimensions — no scaling on upload.
⚖️ Guideline 2.3.3
Screenshots must show the app in use. Pure marketing graphics with no actual UI risk rejection.
Google Play screenshot sizes
Google is more flexible about exact dimensions but enforces minimums and aspect-ratio limits.
| Asset | Recommended size | Rules |
|---|---|---|
| Phone screenshots | 1080 × 1920 | Min 320 px side · max 3840 px · max 2:1 ratio · 2–8 images |
| 7–10" tablet screenshots | 1600 × 2560 | Required for tablet featuring |
| Feature graphic | 1024 × 500 | Required for promotions · design one free → |
ASO tips that actually move installs
The 3-second rule
Most visitors decide from the first screenshot without reading. Lead with your core value, in large text.
Captions above the device
Eyes scan top-first in store listings — headline on top, phone below, never the reverse.
One visual story
A consistent background system across all slides reads as one brand, not five random posters.
Localize the text layer
Translated headlines routinely lift conversion in non-English storefronts — not just the app itself.
Frequently asked
Can I upload one size and let Apple scale the rest?
Yes — 1320×2868 (or 1290×2796) covers all iPhone sizes. But auto-scaling can crop text near edges; exact exports are safer.
Do videos replace screenshots?
No. App previews complement screenshots; the screenshot set is still mandatory and still drives most conversions.
What format should I export?
PNG for crisp text. Tecowise exports PNG at exact pixel dimensions.